The innovative use of an x-ray car-scanner for a Mazda 3 at a Bogota trade show captivated attendees. A Colombian company, Vinilo Lab, devised a unique system to reveal the inner workings of the vehicle.
A 65-inch display panel, mounted on a track, glided along the front of the Mazda 3. This movement simulated an x-ray scan, visually dissecting the car’s internal structure. The display showcased the car’s skeleton, safety features, design elements, and a wealth of other information.
Precise synchronization between the monitor’s movement and a 3D car model was crucial. Vinilo Lab leveraged Christie’s Pandoras Box server and related technology to achieve this seamless integration. The system ensured that the virtual x-ray precisely aligned with the physical car, creating a realistic and immersive experience. The company developed the programming, x-ray scanner configuration, and digital content from the ground up.
This X-ray Car-scanner For Mazda drew significant attention, with hundreds of visitors flocking to the Mazda booth. Attendees were captivated by the interactive and original nature of the display.
According to Eduardo Ortega, CEO of Vinilo Lab, the real-time capabilities and programming facilitated by Widget Designer were essential to the project’s success. This tool enabled rapid design and implementation, along with comprehensive control over all platform elements.
The innovative x-ray car-scanner for Mazda provided a compelling and engaging way for attendees to explore the vehicle’s intricacies. This successful implementation highlights the potential of creative technology in automotive marketing.
