Volkswagen is partnering with AirConsole, a gaming platform, to bring multiplayer gaming experiences to drivers and passengers in Europe. This innovative move aims to transform downtime during charging or parking into engaging entertainment.
AirConsole Integration in Volkswagen Vehicles
AirConsole offers a diverse library of over 130 casual games, spanning genres like racing, sports, puzzles, and quizzes. This partnership will initially launch in select European countries in September, with broader expansion planned by year-end. Compatible Volkswagen models include electric vehicles (EVs) like the ID.7, ID.5, ID.4, and ID.3, along with hybrid versions of the new Passat, Tiguan, Golf, and Golf Estate.
alt text: A person using a smartphone to play a game on a car's infotainment screen.
Volkswagen emphasizes safety by enabling game access only while the car is parked. This ensures drivers remain focused on the road while providing passengers with entertainment options during stops or EV charging sessions. The vehicle’s infotainment display functions as the gaming console, and users can seamlessly connect their smartphones as controllers by scanning a QR code on the screen. AirConsole supports both single-player and multiplayer modes, catering to individual preferences and group entertainment.
The Technology and Future of In-Car Gaming
AirConsole, developed by Zurich-based startup N-Dream, is already accessible on various platforms, including desktop browsers, Google TV, Android TV, and Amazon Fire TV. Volkswagen represents AirConsole’s second automotive partnership, following a similar collaboration with BMW in 2023. BMW’s integration even includes “Who Wants to Be A Millionaire?”, leveraging text-to-speech technology for an enhanced gaming experience.
Industry analysts project significant growth in the in-car gaming market, estimating a value of $5.2 billion by 2030, with a compound annual growth rate (CAGR) of 10.1% between 2024 and 2032. Volkswagen’s adoption of AirConsole positions the company at the forefront of this emerging trend, offering a unique and engaging in-car entertainment solution for the future.
Volkswagen Car Games: A New Era of Passenger Entertainment
The integration of AirConsole into Volkswagen vehicles marks a significant step towards transforming the in-car experience. By providing access to a diverse range of casual games, Volkswagen aims to enhance passenger enjoyment during stationary periods. This innovative approach not only addresses the growing demand for in-car entertainment but also positions Volkswagen as a leader in integrating cutting-edge technology into its vehicles. As the in-car gaming market continues to expand, Volkswagen’s partnership with AirConsole promises to redefine passenger entertainment and reshape the future of driving.
