The 2023 Toyota Tundra TRD Pro iFORCE MAX isn’t just big—it’s a groundbreaking hybrid truck. This review explores its performance, features, and capabilities after a rigorous test on the Trans-Wisconsin Adventure Trail.
This V6 engine in the 2023 Tundra hybrid, supplemented by turbochargers and an electric motor, delivers impressive power. | Photo: Scott Murdock
Tundra’s Hybrid Powertrain: A New Era for Trucks
The Tundra marks a departure from Toyota’s traditional V8 engines. Replacing it is a twin-turbocharged 3.5-liter V6 iFORCE engine, available with a hybrid electric motor (MAX) in the model tested. This hybrid system generates a potent 437 horsepower and 583 pound-feet of torque, peaking at a low 2,400 RPM thanks to the electric motor’s instant power delivery. This surpasses the previous 5.7-liter V8 in both power and fuel efficiency.
Inside the Tundra: Comfort and Technology
The Tundra’s spacious cab is a haven from road noise, built with durable materials, especially in the TRD Pro trim. The large touchscreen display is user-friendly, with a stationary menu and physical buttons for essential controls. Toyota integrates Google navigation, offering excellent functionality without phone connection.
The Tundra’s heated and cooled seats provide comfort for long journeys. | Photo: Scott Murdock
The rear seats are equally comfortable, with ample legroom, vents, and charging ports. The panoramic sunroof and rear window, along with all four windows, can be opened for maximum airflow and sunlight.
Towing Capabilities of the Tundra
While this test didn’t include towing, the Tundra TRD Pro iFORCE MAX boasts an 11,175-pound towing capacity, sufficient for a sizable travel trailer. Standard features like trailer brake and sway control enhance towing safety. However, the TRD Pro trim lacks Toyota’s trailer backup guide system, a feature available on other trims that assists with reversing a trailer.
Tundra on the Trail: A Real-World Test
The Trans-Wisconsin Adventure Trail, a 600-mile route encompassing paved roads, dirt trails, and challenging terrain, provided a demanding test for the Tundra.
The Tundra TRD Pro iFORCE MAX tackles challenging terrain with its hybrid powertrain. | Photo: Scott Murdock
Despite heavy rain and challenging conditions, the Tundra’s four-wheel drive, locking rear differential, Falken Wildpeak tires, and multiple drive modes performed flawlessly. Only downed trees from a severe storm ultimately forced a detour, demonstrating the Tundra’s off-road prowess.
Areas for Improvement in the Tundra
Though impressive, the Tundra has some drawbacks. The artificial V8 sound pumped into the cabin is polarizing, while the fuel economy, averaging 16-17.5 mpg in the test, falls short of expectations for a hybrid. This lower fuel efficiency is likely a trade-off for the Tundra’s power.
Tundra: Is It Worth the Investment?
The 2023 Toyota Tundra TRD Pro iFORCE MAX, as tested, carries a price tag of $73,175. While expensive, it offers a unique blend of power, capability, and technology. More affordable trims are available for those who don’t require the TRD Pro’s rugged features.
The Tundra proves its durability after traversing challenging trails. | Photo: Scott Murdock
The Tundra iFORCE MAX represents a significant step in the evolution of trucks, appealing to both hybrid enthusiasts and traditional truck buyers seeking powerful performance. While fuel economy could be better, its overall capabilities make it a compelling option in the half-ton pickup market.
