The name Audi evokes images of sleek design, powerful performance, and German engineering. But how exactly do you pronounce “Audi”? This question surprisingly sparks debate among car enthusiasts. This guide provides the definitive answer, straight from the source, and explores the meaning and history behind the iconic name.
The Correct Pronunciation of Audi
Contrary to popular belief, “Audi” isn’t pronounced “Aw-dee.” Loren Angelo, Vice President of Marketing for Audi of America, clarifies the correct pronunciation as “Ow-dee.” Think of words like “howdy” or “outie” – the “ow” sound in these words mirrors the correct pronunciation of Audi. This pronunciation reflects the brand’s German heritage and the meaning behind the name.
The Meaning and History Behind “Audi”
The word “Audi” translates to “listen” in Latin. This translation cleverly connects to the German word “Horch,” meaning “hark” or “listen.” This connection isn’t coincidental. August Horch, the founder of the company, chose the name “Audi” as the Latin translation of his last name. This choice cleverly incorporated his surname and subtly emphasized the importance of listening to the needs of drivers. The four interlocking rings of the Audi logo symbolize the merger of four previously independent German car manufacturers: Audi, DKW, Horch, and Wanderer, forming Auto Union AG in 1932.
Why the Confusion?
The common mispronunciation “Aw-dee” likely stems from the word “audio.” Given the similar spelling and association with sound and technology, it’s an understandable, though incorrect, assumption. However, understanding the brand’s German roots and the linguistic connection to the founder’s name helps clarify the correct pronunciation.
Mastering the Pronunciation: “Ow-dee”
Now you know: it’s “Ow-dee,” not “Aw-dee.” Share this knowledge with fellow car enthusiasts and confidently pronounce the name of this prestigious German automaker. Next time you’re discussing luxury vehicles, you’ll be equipped to Pronounce Audi correctly, showcasing your automotive knowledge.
