The first-generation Subaru Impreza, a global icon, was known for its sporty design, powerful boxer engines, and impressive all-wheel-drive system. Yet, Subaru ventured into a perplexing design territory with the limited-edition Casablanca Impreza, a retro-styled wagon that seemed to defy the Impreza’s established aesthetic. This article delves into the peculiarities of the Casablanca Impreza, exploring its design, performance, and market reception.
A Retro Departure for the Impreza
Launched in 1992, the first-generation Impreza quickly gained popularity. Available as a sedan, coupe, and wagon, it offered a range of engine options, including potent turbocharged variants. However, the Casablanca Impreza, introduced in 1998, exclusively utilized the base model’s 1.5-liter engine, producing a modest 95 horsepower. This decision, coupled with its unique styling, made it an outlier in the Impreza lineup.
Subaru’s previous forays into retro styling with the Sambar Dias and Vivio Bistro had proven successful. However, applying this approach to the Impreza, particularly with the base engine and wagon body style, seemed like an unusual choice. The Casablanca Impreza’s design, with its elongated front overhang and rounded headlights, was a stark contrast to the Impreza’s typically aggressive look.
Limited Production and Market Response
Subaru initially showcased a Casablanca Impreza prototype at the 1997 Tokyo Motor Show. A limited production run of 5,000 units was planned, aiming to capitalize on the retro trend before the first-generation Impreza’s discontinuation. While Subaru reported selling all 5,000 units, the Casablanca Impreza’s market reception paled in comparison to the success of its retro kei car counterparts.
The Casablanca Impreza’s “bug-eyed” front end proved polarizing. Furthermore, its interior lacked the retro-themed features found in similar offerings from competitors like Nissan and Mitsuoka. Aside from a leather-wrapped steering wheel, the interior remained largely unchanged from the base Impreza wagon.
A Fleeting Design Influence
Interestingly, the second-generation Impreza, introduced in 2000, briefly adopted a similar headlight design, earning it the “bugeye” nickname. This design choice further solidified the Casablanca Impreza’s unique, albeit short-lived, influence on Subaru’s design language.
The Casablanca Impreza remains a curious footnote in Subaru’s history. While not a commercial success, it stands as a testament to the automaker’s willingness to experiment with unconventional designs. Its limited production numbers make it a rare find today, a unique piece of Subaru’s automotive heritage.
